Privacy Policy

This Pri­va­cy Pol­i­cy relates to the web­site of Smart Pack­ag­ing Europe.
It is addressed to all indi­vid­u­als with whom we inter­act, includ­ing, clients, sup­pli­ers and vis­i­tors to our web­site and social media channels.

We use your data to pro­vide and improve our ser­vices. By vis­it­ing this site and using our ser­vices, you agree to the col­lec­tion and use of infor­ma­tion in accor­dance with this policy.


“Per­son­al Data” means data about a liv­ing indi­vid­ual who can be iden­ti­fied from those data (or from those and oth­er infor­ma­tion either in our pos­ses­sion or like­ly to come into our possession).

“Usage Data” is data col­lect­ed auto­mat­i­cal­ly either gen­er­at­ed by the use of a ser­vice or from the ser­vice infra­struc­ture itself (for exam­ple, the dura­tion of a page visit).

“Cook­ies” are small pieces of data stored on your device (com­put­er or mobile device).

“Data Con­troller” means the nat­ur­al or legal per­son who (either alone or joint­ly or in com­mon with oth­er per­sons) deter­mines the pur­pos­es for which and the man­ner in which any per­son­al infor­ma­tion are, or are to be, processed. For the pur­pose of this Pri­va­cy Pol­i­cy, we are a Data Con­troller of your Per­son­al Data.

“Data Proces­sor” (or Ser­vice Provider) means any nat­ur­al or legal per­son who process­es the data on behalf of the Data Con­troller. We may use the ser­vices of var­i­ous Ser­vice Providers in order to process your data more effectively.

“Data Sub­ject” (or user) is any liv­ing indi­vid­ual who is using our ser­vice and is the sub­ject of Per­son­al Data.

Information Collection and Use

We col­lect sev­er­al dif­fer­ent types of infor­ma­tion for var­i­ous pur­pos­es to pro­vide and improve our ser­vice to you.

Types of data collected

Personal Data

The per­son­al data we col­lect depends on whether you just vis­it our site(s) or use our ser­vices. If you vis­it our web­site, you do not need to pro­vide any per­son­al data. How­ev­er, your brows­er may trans­mit some data auto­mat­i­cal­ly, such as the date and time of retrieval of our web pages, your brows­er types and set­tings, your oper­at­ing sys­tems, the last web page you vis­it­ed, data trans­mit­ted and the access sta­tus, and your IP address.

We col­lect the fol­low­ing per­son­al data in the course of offer­ing ser­vices when you pro­vide it to us:

  • Per­son­al details: title(s); name(s); con­tact details (includ­ing e‑mail address; tele­phone num­bers; address); and
  • Elec­tron­ic iden­ti­fy­ing data: includ­ing cook­ies; online iden­ti­fi­er; web forms; IP address­es; activ­i­ty logs; unique device iden­ti­fiers and geo-loca­tion data.

Some of this per­son­al data may be nec­es­sary for us to pro­vide our ser­vices or per­form our con­tract with you. Where you do not pro­vide us with cer­tain per­son­al data we may be unable to pro­vide you with the ser­vices you request.
If you use our ser­vices, cer­tain per­son­al data is required to ful­fil the require­ments of a con­trac­tu­al or ser­vice rela­tion­ship which may exist between you and us.

We may use your Per­son­al Data to con­tact you with newslet­ters, mar­ket­ing or pro­mo­tion­al mate­ri­als and oth­er infor­ma­tion that we think may inter­est you. You may opt out of receiv­ing any, or all, of these com­mu­ni­ca­tions by fol­low­ing the unsub­scribe link or instruc­tions pro­vid­ed in any email we send or by con­tact­ing us.

Usage Data

We may also col­lect infor­ma­tion on how our ser­vice or web­site is accessed and used (“Usage Data”). This Usage Data may include infor­ma­tion such as your computer’s Inter­net Pro­to­col address (IP address), brows­er type, brows­er ver­sion, the pages of our site that you vis­it, the time and date of your vis­it, the time spent on those pages, unique device iden­ti­fiers and oth­er diag­nos­tic data.

Tracking Cookies Data

We use cook­ies and sim­i­lar track­ing tech­nolo­gies to track the activ­i­ty on our ser­vice and hold cer­tain information.
Cook­ies are files with small amount of data which may include an anony­mous unique iden­ti­fi­er. Cook­ies are sent to your brows­er from a web­site and stored on your device. Track­ing tech­nolo­gies also used are bea­cons, tags, and scripts to col­lect and track infor­ma­tion and to improve and analyse our services.

You can instruct your brows­er to refuse all cook­ies or to indi­cate when a cook­ie is being sent. How­ev­er, if you do not accept cook­ies, you may not be able to use some por­tions of our service.

Exam­ples of Cook­ies we use:

  • Ses­sion Cook­ies. We use Ses­sion Cook­ies to oper­ate our service.
  • Pref­er­ence Cook­ies. We use Pref­er­ence Cook­ies to remem­ber your pref­er­ences and var­i­ous settings.
  • Secu­ri­ty Cook­ies. We use Secu­ri­ty Cook­ies for secu­ri­ty purposes.

Use of data

We use the col­lect­ed data for var­i­ous purposes:

  • To pro­vide and main­tain our services;
  • To noti­fy you about changes to our services;
  • To allow you to par­tic­i­pate in inter­ac­tive fea­tures of our ser­vices when you choose to do so;
  • To pro­vide cus­tomer support;
  • To gath­er analy­sis or valu­able infor­ma­tion so that we can improve our services;
  • To mon­i­tor the usage of our services;
  • To detect, pre­vent and address tech­ni­cal issues; and
  • To pro­vide you with news, infor­ma­tion about events, per­son­al intro­duc­tions, prod­uct news, ser­vice news, insights and gen­er­al infor­ma­tion about oth­er ser­vices and events which we offer that are sim­i­lar to those that you have already sub­scribed to or enquired about unless you have opt­ed not to receive such information.

Legal Basis for Processing Personal Data Under General Data Protection Regulation (GDPR)

If you are from the Euro­pean Eco­nom­ic Area (EEA), our legal basis for col­lect­ing and using the per­son­al infor­ma­tion described in this Pri­va­cy Pol­i­cy depends on the Per­son­al Data we col­lect and the spe­cif­ic con­text in which we col­lect it.
We may process your Per­son­al Data because:
You have giv­en us per­mis­sion to do so;
The pro­cess­ing is in our legit­i­mate inter­ests and it’s not over­rid­den by your rights; or
To com­ply with the law.

Retention of Data

We will retain your Per­son­al Data only for as long as is nec­es­sary for the pur­pos­es set out in this Pri­va­cy Pol­i­cy. We will retain and use your Per­son­al Data to the extent nec­es­sary to com­ply with our legal oblig­a­tions (for exam­ple, if we are required to retain your data to com­ply with applic­a­ble laws), resolve dis­putes, and enforce our legal agree­ments and policies.

We will also retain Usage Data for inter­nal ana­lyt­ic pur­pos­es. Usage Data is gen­er­al­ly retained for a short­er peri­od of time, except when this data is used to strength­en the secu­ri­ty or to improve our ser­vices, or we are legal­ly oblig­at­ed to retain this data for longer time periods.

Transfer of Data

Your infor­ma­tion, includ­ing Per­son­al Data, may be trans­ferred to, and main­tained on, com­put­ers locat­ed out­side of your state, province, coun­try or oth­er gov­ern­men­tal juris­dic­tion where the data pro­tec­tion laws may dif­fer than those from your jurisdiction.

If you are locat­ed out­side the Euro­pean Union and choose to pro­vide infor­ma­tion to us, please note that we trans­fer the data, includ­ing Per­son­al Data, to the Euro­pean Union and process it there.
Your con­sent to this Pri­va­cy Pol­i­cy fol­lowed by your sub­mis­sion of such infor­ma­tion rep­re­sents your agree­ment to that transfer.

We will take all steps rea­son­ably nec­es­sary to ensure that your data is treat­ed secure­ly and in accor­dance with this Pri­va­cy Pol­i­cy and no trans­fer of your Per­son­al Data will take place to an organ­i­sa­tion or a coun­try unless there are ade­quate con­trols in place includ­ing the secu­ri­ty of your data and oth­er per­son­al information.

Disclosure of Data

Disclosure for Law Enforcement

Under cer­tain cir­cum­stances, we may be required to dis­close your Per­son­al Data if required to do so by law or in response to valid requests by pub­lic author­i­ties (e.g. a court or a gov­ern­ment agency).

Legal Requirements

We may dis­close your Per­son­al Data in the good faith belief that such action is nec­es­sary to:

  • To com­ply with a legal obligation;
  • To pro­tect and defend the rights or prop­er­ty of the Company;
  • To pre­vent or inves­ti­gate pos­si­ble wrong­do­ing in con­nec­tion with the service;
  • To pro­tect the per­son­al safe­ty of users of the ser­vice or the pub­lic; or
  • To pro­tect against legal liability.

Security of Data

The secu­ri­ty of your data is impor­tant to us but remem­ber that no method of trans­mis­sion over the inter­net, or method of elec­tron­ic stor­age is 100% secure. While we strive to use com­mer­cial­ly accept­able means to pro­tect your Per­son­al Data, we can­not guar­an­tee its absolute security.

Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a res­i­dent of the Euro­pean Eco­nom­ic Area (EEA), you have cer­tain data pro­tec­tion rights. We take rea­son­able steps to allow you to cor­rect, amend, delete, or lim­it the use of your Per­son­al Data.

If you wish to be informed what Per­son­al Data we hold about you and if you want it to be removed from our sys­tems, please con­tact us.

In cer­tain cir­cum­stances, you have the fol­low­ing data pro­tec­tion rights:

  • The right to access, update or to delete the infor­ma­tion we have on you. When­ev­er made pos­si­ble, you can access, update or request dele­tion of your Per­son­al Data direct­ly with­in your account set­tings sec­tion. If you are unable to per­form these actions your­self, please con­tact us to assist you.
  • The right of rec­ti­fi­ca­tion. You have the right to have your infor­ma­tion rec­ti­fied if that infor­ma­tion is inac­cu­rate or incomplete.
  • The right to object. You have the right to object to our pro­cess­ing of your Per­son­al Data.
  • The right of restric­tion. You have the right to request that we restrict the pro­cess­ing of your per­son­al information.
  • The right to data porta­bil­i­ty. You have the right to be pro­vid­ed with a copy of the infor­ma­tion we have on you in a struc­tured, machine-read­able and com­mon­ly used format.
  • The right to with­draw con­sent. You also have the right to with­draw your con­sent at any time where we relied on your con­sent to process your per­son­al information.

Please note that we may ask you to ver­i­fy your iden­ti­ty before respond­ing to such requests. You have the right to com­plain to a Data Pro­tec­tion Author­i­ty about our col­lec­tion and use of your Per­son­al Data. For more infor­ma­tion, please con­tact your local data pro­tec­tion author­i­ty in the Euro­pean Eco­nom­ic Area (EEA).

Service Providers

We may employ third par­ty com­pa­nies and indi­vid­u­als to facil­i­tate our ser­vices (“Ser­vice Providers”), to pro­vide ser­vices on our behalf, to per­form ser­vice-relat­ed ser­vices or to assist us in analysing how our ser­vice is used.

These third par­ties have access to your Per­son­al Data only to per­form these tasks on our behalf and are oblig­at­ed not to dis­close or use it for any oth­er purpose.


We may use third-par­ty Ser­vice Providers to mon­i­tor and analyse the use of our services.

Google Analytics

Google Ana­lyt­ics is a web ana­lyt­ics ser­vice offered by Google that tracks and reports web­site traf­fic. Google uses the data col­lect­ed to track and mon­i­tor the use of our Ser­vice. This data is shared with oth­er Google ser­vices. Google may use the col­lect­ed data to con­tex­tu­alise and per­son­alise the ads of its own adver­tis­ing network.

You can opt-out of hav­ing made your activ­i­ty on the Ser­vice avail­able to Google Ana­lyt­ics by installing the Google Ana­lyt­ics opt-out brows­er add-on. The add-on pre­vents the Google Ana­lyt­ics JavaScript (ga.js, analytics.js, and dc.js) from shar­ing infor­ma­tion with Google Ana­lyt­ics about vis­its activity.

For more infor­ma­tion on the pri­va­cy prac­tices of Google, please vis­it the Google Pri­va­cy Terms web page:

Links to other sites

Our Ser­vice may con­tain links to oth­er sites that are not oper­at­ed by us. If you click on a third-par­ty link, you will be direct­ed to that third party’s site. We advise you to review the Pri­va­cy Pol­i­cy of every site you visit.

We have no con­trol over and assume no respon­si­bil­i­ty for the con­tent, pri­va­cy poli­cies or prac­tices of any third-par­ty sites or services.

Changes to this privacy policy

We may update our Pri­va­cy Pol­i­cy from time to time. We will noti­fy you of any changes by post­ing the new Pri­va­cy Pol­i­cy on this page.

We will let you know via email and/or a promi­nent notice on our ser­vice, pri­or to the change becom­ing effec­tive and update the “effec­tive date” at the top of this Pri­va­cy Policy.
Changes to this Pri­va­cy Pol­i­cy are effec­tive when they are post­ed on this page.

Effec­tive date: 1 Feb­ru­ary 2020

Contact us

If you have any ques­tions about this Pri­va­cy Pol­i­cy, please con­tact us:

  • By email:
  • By mail: Smart Pack­ag­ing Europe, c/o Instinc­tif Part­ners, Rue du Trône 60, B‑1050 Ixelles, Belgium.